The Sr. Digital Marketing Strategist works on Extron's Marketing Web Team and is responsible for all aspects of the company's digital marketing and social media campaigns. This position will be involved in developing Extron's digital marketing strategy, measuring its effectiveness, and improving the organization's social media, email marketing, and SEO efforts.

Responsibilities

• Ideate and administer digital campaigns that contribute to the overall marketing plan
• Act as a brand champion and assist in developing a cohesive Extron marketing identity
• Work with Marketing management to develop a digital marketing strategy focused on promoting Extron products and driving customer engagement.
• Establish policies and best practices for digital content creation
• Monitor emerging developments in digital marketing, social media, and SEO, and proactively make recommendations for implementation of new programs.
• Create an SEO keyword optimization strategy in digital copy and implement search best practices
• Mentor fellow teammates and help to establish a progressive digital marketing and social media culture
• Evaluate and monitor ROI of Extron's email and social media campaigns, including conducting A/B tests and other evaluative techniques